EDUCAUSE REVIEW |

General Information
Circulation & Audience
2008 Ad Rates
2008 Editorial Calendar
Reader Profiles
Mechanical Specifications

---

General Information

EDUCAUSE Review explores current information technology developments and trends and what these mean for higher education. When you advertise in EDUCAUSE Review, you reach the top decision-makers in higher education—approximately 50 percent of recipients are presidents, chancellors, or senior leaders in information management.

For information about advertising in EDUCAUSE Review, please contact:

Greg Farman, EDUCAUSE Review Advertising Director
Geri Farman, EDUCAUSE Review Advertising Manager
Phone: 512-258-6462
Mobile: 512-689-9388
Fax: 512-233-1012
E-mail: advertising@educause.edu

What Our Readers Say about
EDUCAUSE Review:

The magazine gives the "overall picture" of information technology and higher education "better than any other publication." It stays "abreast of major trends," is "very timely, often cutting-edge," and helps readers "keep current with IT developments" by offering "interesting, readable, timely professional articles," "easy-to-read, thoughtful articles in innovative areas and applications," and "essays from prominent people."

EDUCAUSE Review covers "a broad range of issues that are of strategic importance," looks "beyond the horizon," and provides "a sense of what's happening and what's coming in the world of information technology for academia."

Circulation and Audience

EDUCAUSE Review is published bimonthly for a readership of more than 21,000. EDUCAUSE Review readers include the following:

• college and university presidents and chancellors
• members of higher education governing boards
• CIOs and IT leaders
• industry executives
• senior academic and administrative leaders
• librarians
• faculty in all disciplines
• non-IT staff

EDUCAUSE Review showcases columns and articles written from the insider's perspective. It is a publication authored not by professional freelancers but by the readers themselves: leaders and practitioners in the information technology field, college and university presidents, senior campus directors, non-IT staff, faculty members, librarians, association administrators, and industry executives. Issues contain thought-provoking articles, interviews with leaders in technology and education, excerpts from recent influential books, news items and recent technology updates, legal and policy perspectives, commentary and viewpoints, trends and forecasts, and much more.

The original publication focusing exclusively on information technology and higher education, EDUCAUSE Review is widely acclaimed as the most influential magazine in its field. The magazine has received

• two national Magnum Opus Awards for Outstanding Achievement in Custom Publishing, including a 2007 Gold Award for: "Best All-Around Association Publication";
• four national APEX Awards for Publication Excellence, including a 2007 award in the category of "Magazines & Journals, Print (over 32 Pages)";
• four national Ozzie Awards for Excellence in Magazine Design, including one of three finalists in 2000 for "Best Redesign, Association/Nonprofit";
• a 2007 Tabbie Bronze Award for "Front Cover, Illustration"; and
• designation as "Publication of the Year" for 2000 by the Colorado Society of Association Executives.

EDUCAUSE Review is the official magazine of EDUCAUSE, a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology. The current membership comprises more than 2,200 colleges, universities, and educational organizations, including 250 corporations, with over 17,000 active members. The magazine presents a broad view of higher education information technology: administrative, academic, and library computing as well as multimedia, telecommunications, and networking-related issues in policy, planning, management, and law.

Your advertising dollars go further with EDUCAUSE Review: 82 percent of readers either file complete issues or selected articles for future reference or pass on their copy of the magazine to colleagues.

2008 Ad Rates

EDUCAUSE Members - 10% discount to EDUCAUSE Members
(with 10% discount)	open	4x	6x
spread	$5,150	$4,650	$4,170
full page	$2,670	$2,380	$2,170
2/3 page	$1,860	$1,680	$1,520
1/2 island	$1,630	$1,450	$1,310
1/2 page	$1,480	$1,330	$1,190
1/3 page	$1,030	$910	$820
Nonmembers
	open	4x	6x
spread	$5,730	$5,160	$4,640
full page	$2,970	$2,670	$2,410
2/3 page	$2,060	$1,870	$1,680
1/2 island	$1,810	$1,600	$1,460
1/2 page	$1,640	$1,480	$1,320
1/3 page	$1,140	$1,020	$910

Four color: $1,150 additional charge (spread, $1,600)

PMS color: $400 additional charge for each color; colors matched out of four-color process

Position premiums (members only, requires four-color and 6x agreement): inside front cover, $3,820; inside back cover, $3,820; back cover, $3,990; inside cover spread, $6,640; all other premiums, 15%

Bleeds: no additional charge

Frequency discounts: available when a signed contract for multiple insertions has been received

Commissions: 15 percent discount from gross billing to recognized agencies on space, color, and position

Inserts: preprinted inserts finished to mechanical specifications charged at applicable black-and-white rates, with each side counted as a single insertion.

For further information and shipping instructions, please contact:
Greg and Geri Farman, EDUCAUSE Review Advertising
512-258-6462 (phone)
512-689-9388 (mobile)
512-233-1012 (fax)
E-mail: advertising@educause.edu

Related Marketing Opportunities >

2008 Editorial Calendar

Issue	Bonus Distribution	Ad Reservation Deadline	Ad Materials Deadline
January/February	EDUCAUSE Mid-Atlantic Regional Conference EDUCAUSE Learning Initiative (ELI) Annual Meeting EDUCAUSE Net@EDU EDUCAUSE Southwest Regional Conference	November 9, 2007	November 21, 2007
March/April	EDUCAUSE Midwest Regional Conference North East Regional Computing Program (NERCOMP) Annual Conference	January 11, 2008	January 23, 2008
May/June	EDUCAUSE Western Regional Conference EDUCAUSE Security Annual Meeting EDUCAUSE Policy Annual Meeting EDUCAUSE Enterprise 2008 EDUCAUSE Southeast Regional Conference	March 7, 2008	March 19, 2008
July/August	The 2008 Seminars for Information Technology Leadership EDUCAUSE/Cornell Institute for Computer Policy & Law Annual Seminar	May 2, 2008	May 14, 2008
September/October	Pre-Annual Conference	June 27, 2008	July 9, 2008
November/ December	EDUCAUSE Annual Conference EDUCAUSE Center for Applied Research (ECAR) Symposium	August 22, 2008	September 3, 2008

Reader Profiles

A survey conducted by EDUCAUSE revealed the following EDUCAUSE Review readership statistics:

Title
CIO	2.1%
Senior IT	19.1%
Support IT	20.9%
Librarians	10.3%
Administrators	35.6%
Faculty	11.9%
IT & Non- IT
IT	42.2%
Non-IT	57.8%
Gender
Male	67.6%
Female	32.4%
Carnegie Class
RES	47.2%
MA	18.2%
BA	11.3%
AA	14.5%
Other	8.7%
Public & Private
Public	65.7%
Private	34.3%

Mechanical Specifications

Trim size:	8.5 inches x 10.875 inches
Bleed allowance:	.125 inches outside time size
Live area:	.25 inches inside trim size
Printing:	Heat-set web offset
Binding:	Perfect bind
Line Screen:	133 lpi
Paper:	Cover — 140 lbs. Sterling Coated Text — 60 lbs. Citation Matte

Standard Ad Sizes (inches)

Description	Trim	Bleed	Live
Full Page	8.5 x 10.875	8.75 x 11.125	8 x 10.375
Spread	17 x 10.875	17.25 x 11.125	16.5 x 10.375

Fractional Ads	Width	Height
Two-Thirds Page	4.625	9.5
One-Half Page (island)	4.625	7
One-Half Page (horizontal)	7.125	4.625
One-Third Page (square)	4.625	4.625
One-Third Page (vertical)	2.25	9.5

Digital Specifications

• All advertising should be provided in a digital format.
• Required format for a four-color or black and white digital advertisement is a high-resolution press-ready PDF with all fonts and images embedded.
• Please visit pdf-x.com for additional information on preparing press-ready PDFs.
• For further instructions on how to prepare and submit your digital advertisement, or to view a list of alternative file formats, please see File Preparation below.

Proof

Advertisements supplied without a SWOP certified color proof will be printed to SWOP standards (Specifications Web Offset Publications). Please visit swop.org for additional information on certified proofing and printing standards.

The Printer and/or Publisher cannot be held liable for color complaints when an advertisement is submitted without an acceptable color proof.

Alterations

Requested alterations or advertisements requiring modifications to meet publication specifications will be advised and if approved, billed at the publisher’s prevailing rates.

File Preparation

Media

CD, DVD or contact your representative to discuss additional options such as E-mail or FTP.

Native applications (Macintosh only)

Adobe InDesign, Illustrator and Photoshop; or Quark XPress with all supporting images and fonts. Call to discuss additional options.

Fonts

All fonts must be embedded, converted to outlines, or provided if native application files are submitted (Macintosh only).

Images

• Images must be a minimum of 300 ppi (pixels per inch) and CMYK, grayscale or bitmap.
• Files containing RGB or LAB images will not be accepted.
• For optimal quality the effective resolution for continuous tone images should not be less than 300ppi, nor greater than 400ppi. Bitmap images should not be less than 400ppi, nor greater than 1200ppi. Use the following formula to calculate effective resolution: Resolution (ppi) divided by the percentage enlarged. Example: A 300ppi image enlarged to 175% in a layout application such as InDesign will have an effective resolution of 171ppi (300 / 1.75 = 171 effective ppi).

Colors

• All colors must be 4-color process (CMYK) or grayscale.
• Pantone colors must be set to 4-color process (CMYK) unless you are specifically requesting a Pantone/spot color.
• Using a rich black? We recommend: 40-C, 30-M, 30-Y, 100-K
• Total 4-color process should not exceed 300% (C%+M%+Y%+K%).

Shipping Instructions

Send contracts, insertion orders, and reproduction materials to:
Greg Farman, Advertising Director
Geri Farman, Advertising Manager
EDUCAUSE Review
11450 Bristle Oak Trail Austin, TX 78750
phone: 512-258-6462
e-mail: advertising@educause.edu

Reader Submitted Comments

There are currently no user submitted comments for this article.